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Domain Authority (DA) is a metric, coined by Moz, which directly affects the search ranking of a website. Domain authority is used to rate a website on a scale of 1-100 (1 is the worst and 100 is the best). The higher your domain authority is, the better ranking you get on Google and other search engines.

Just like Moz, the other two popular SEO tools, Ahrefs and Majestic also help individuals in knowing the domain authority of a website with different terminologies. When using Ahrefs, Domain Rating (DR) is the DA in their language. On the other hand, Trust Flow is the same metric as the Domain Authority when you’re using Majestic Site Explorer. So, whatever the term is, the actual matter is the same.

Domain Authority improves along with the trust shown by other websites, which means the more trusted you are, the better your DA becomes. Now, Google considers backlinks as the trust factor. So, the more credible dofollow backlinks you manage to build for your website, the more your DA gets improved. However, look for the high-quality dofollow backlink since they are the key factor for the Domain Authority.

Yes, of course, you can! If you follow the proper SEO process, including on-page, off-page, and technical optimization, you can surely be successful in doing SEO. Moreover, you need to keep track of the latest trends and algorithms to keep your SEO up and running.

However, you also need to understand that you are not an SEO expert. And SEO is quite a complex job that can be handled only by professionals. SEO has tons of works to be done, which may interrupt your core business tasks. On the other hand, if you are willing to do SEO on your own, you have to get yourself ready to work on optimizing the website speed, content, and others along with working on the core technical stuff like robots.txt, canonical issues, mobile responsiveness, and sitemap creation and submission to name a few.

The list doesn’t end here! You also need to work on the link building part of your own. Professional SEO experts know where to get links from and which links can really help your website. Not all backlinks are good; so, if you start doing SEO, you may end up unknowingly damaging your website with some wrong SEO practice that violates the terms of Google and other search engines.

In order to save your time and get quality work, you may visit a proficient Internet Marketing Company that can get your job done with professionalism and ease.

SEO or Search Engine Optimization is a vast process that needs a lot of works to be done individually to get the whole thing right. And with so much of tasks added to the to-do list, it’s often found that people end up being muddled where to focus first and mix up everything which leads to nowhere. If you really want good results from your SEO campaign, there are a few activities that should be taken care of before the others.

Firstly, decide the target audience, research about the competitors and their SEO strategies. Then make sure that you are doing the keyword research part correctly because the choice of wrong keywords may devastate your entire SEO strategy. Moreover, you also need to check whether all your website content is fine – whether there’s any duplication or whether there’s an issue with the header tag distribution or ALT tags. One important thing where your focus should lie in the initial stage of your online marketing plan is the mobile version of your website because with Mobile-First Index, mobile is one of the prime aspects of ranking.

Furthermore, keep your eyes on the crawling and indexing part of your site and on the analytics and reports of your SEO campaign in order to know the current state of your SEO campaign and website and decide the activities that can help in your Google ranking.

There are a number of reasons why your site may be a victim of Google’s wrath! Google has different algorithms dedicated to SEO. While Google Panda and Penguin algorithms mainly focus on the content and link building (which are the fundament of SEO), the Google Hummingbird and Mobile-First Index work on the search query and mobile usability. So, if any of these gets hampered during the SEO process, your website may get penalized by Google.

The few common factors for penalization are “buying” links, content duplication, and stuffing keyword in the content to name a few. Moreover, there are a few more things you need to take care of – you should not grab links from a source that’s out of your niche, you cannot use exact match anchors (when your focus keyword is used as the anchor of the backlink) for a lot of backlinks. On the other hand, you may also need to take care of the mobile usability part as well since Google is focusing on ranking the websites that have a good mobile-friendliness in terms of speed, image, responsiveness, etc.

If you want to get rid of the penalization, consulting an SEO firm is the best possible solution.

This question is like the ‘Chicken or Egg’ debate. You cannot decide which one, between content or backlink, is really important because the truth is these two SEO factors are interrelated. If the content is the King, the backlink is surely the Queen.

You cannot compromise one for the other. While content holds the information that you want to convey to your audience along with the engagement quotient, the backlinks help with the authority of your website. On one hand, you can engage the website traffic and convert them into your consumers with well-written content. On the other hand, link building is an inevitable part of any SEO process which provides the authority and rank-juice to a website.

The interesting part is, without a well-written, keyword-optimized content, you cannot convert your traffic and without high-quality backlinks, you cannot even rank or get noticed by the audience. So, do you get it? Content and backlink are interrelated. So, you have to prioritize both at the same time to see positive results in your SEO campaign.

Backlinks are important and everyone with the least acquaintance with the SEO industry knows that very well. However, if you have heard of backlinks but don’t know the difference between the dofollow and nofollow backlinks, your link building strategy is way too weak!

Dofollow backlinks are the ones that actually help in increasing the Domain Authority of a website and ranking. When a website provides you a dofollow backlink, it shows that the site finds you a trustable source to link.

On the other hand, nofollow backlinks are also backlinks but it does not carry any trust towards your website. In the Google search ranking algorithm, nofollow backlinks play no part as it does not pass the PageRank to your website.

However, if you are thinking about building only dofollow links for your website, you are making a mistake. Google prefers the natural process of link building and when all your backlinks are dofollow, that does not seem natural to Google. So, you get penalized.

Maintain a ratio of dofollow and nofollow backlinks to stay natural and rank well without violating Google’s terms. If you are not sure about the ratio, you can consult an SEO agency.

This is a common question asked by a lot of clients we come across. The moment we get hired as an SEO company in Kolkata, Dubai, US, UK or Australia, we get this question that how many months it takes to rank on the first spot.

You need to understand one simple fact – every business has its unique aspects along with the unique constraints. Moreover, different businesses have a different amount of competition in terms of location and business competitors.

For instance, if you are targeting a local region, it’s easier to rank than to rank with a set of keywords targeting a whole nation. Moreover, the competition of each local area is different and the more competitive the keywords become, the more time it takes to rank.

At a minimum, it takes at least 6 months (up to 1 year, 2 years, or more) to provide the first-page ranking with a set of keywords. However, as we mentioned, everything depends on keyword selection, location, and competition. Furthermore, coming on the first spot is not the end of your SEO journey; to sustain the spot, regular marketing efforts need to be made.

It’s important to keep track of the improvements in any SEO campaign. And the clients should always ask the SEO agencies regarding the improvements. At Intlum, you can get the monthly SEO reports from us which contains all the relevant information regarding your SEO campaign that helps you understand the current situation and improvements. From the detailed ranking report (as per keywords) to the monthly visits, social activities, and the detailed work report, we’ve done throughout the month.

So, you get a fine understanding of your improvements at the end of every month. With us, everything stays transparent and you know what we are doing.

The difference between SEO and SEM in simple words is SEO, Search Engine Optimization, is a part of SEM, Search Engine Marketing or Search Marketing. While both the processes focus on increasing the visibility of your website on the search engine, SEO is all about optimizing your website for gaining a higher organic search ranking on Google SERP and SEM goes beyond SEO with paid marketing like PPC (Pay Per Click).

So, SEM is a part of the overall digital marketing whereas SEO, along with PPC, is a part of SEM.